Ignite Your True Potential With Stella Afnaim


Are you ready to embark on a transformative journey of self-discovery and growth? With Stella Afnaim as your guide, you'll learn to embrace change and ignite your true potential. Drawing on over three decades of entrepreneurial experience, Stella embodies resilience, adaptability, and the power of knowing when to make a change. She's a visionary leader who understands the importance of accepting life's challenges and leveraging them as opportunities for growth. Through personalized coaching sessions, Stella helps you navigate the complexities of change, detailing your goals, emotions, and aspirations with unwavering clarity and insight. Whether you're an aspiring entrepreneur seeking to harness your leadership skills or an individual striving for personal growth, Stella's coaching approach is your gateway to transformative change and lifelong success.

“Life is not about waiting for the storm to pass, but learning to dance in the rain”

- Anonymous

What is Coaching?


Coaching is both an art and a science, centered on skillfully facilitating performance, learning, and personal development. As Myles Downey, author of "Effective Modern Coaching," emphasizes, coaching involves unlocking an individual's potential to enable them to achieve their highest performance levels. In his book "Coaching for Performance," Sir John Whitmore underscores that coaching is forward-focused, emphasizing future possibilities rather than dwelling on past mistakes.

It is a collaborative journey that empowers individuals to maximize their performance and reach their full potential.

Why do you need Coaching?


To Ignite Your Full Potential

Life is a constantly evolving journey that presents us with new challenges and opportunities for growth. When you find yourself at a crossroad, unsure of which direction to take, Stella's guidance and insight can help you break through to a new way of seeing. With her support, you'll navigate pivotal turning points with confidence and clarity, igniting your full potential for a more purposeful and meaningful life.

What is the Process Of Coaching?


To Create Space For Growth

Stella's magic lies in creating a safe environment for you to be challenged without judgment, helping you develop a deeper understanding of yourself and your goals. With her trust-building approach, you'll feel empowered to face key challenges and issues in your personal and professional life, improving your intrinsic capabilities and building solid foundations for the future.

What is the Outcome of Coaching?


To Live in True Alignment

Stella will work with you to create a new vision and a plan that will help you move forward. Through self-reflection, goal setting, and developing new strategies, you'll learn to bridge disconnected perspectives and overcome challenges that might be holding you back. With Stella's coaching sessions, you'll connect your dots and achieve outcomes like navigating career changes, achieving successful business growth, dealing with job loss or other work challenges, identifying your values, strengths, and goals, building trust, improving communication and conflict resolution skills, establishing a healthy work/life balance, coming closer to living in your true alignment and the embodying the version of yourself you have always dreamed of.

About Stella Afnaim


Over three decades ago, I embarked on a journey of entrepreneurship alongside a close friend, fueled by a fierce determination to carve a path to financial freedom while nurturing a young family. Driven by a desire to instill in my children the values of curiosity, hard work, and pursuing one's passions, I set out to build a business that would embody these ideals. Through the years, our company evolved, adapting to the ever-changing landscape of entrepreneurship with each new chapter of life. Despite the challenges of entrepreneurship—its highs, lows, stresses, and solitude—I remained steadfast in my pursuit of personal and professional fulfillment.

With a passion for leadership, a love for fostering teamwork, and an innate ability to navigate change, I found myself naturally drawn to guiding others on their own journeys of self-discovery and growth. Recognized for my ability to inspire action and facilitate transformation, I embarked on a new chapter as a Meyler Campbell Certified Business Coach, leveraging my decades of entrepreneurial experience to offer a unique blend of coaching insights and real-world business acumen.

Through my coaching practice, I've had the privilege of witnessing the profound transformations that unfold as my clients embrace change, shift their perspectives, and unlock their full potential. It's a journey I'm deeply honoured to share, walking alongside each client as they navigate the challenges and triumphs of their personal and professional lives.

While coaching remains my primary focus, I've maintained a presence in the business world, serving as a consultant to companies across various industries. Committed to making a positive impact beyond the boardroom, I have been involved in organizations such as Impact 100 London and Young Presidents Organization, where I've contributed to initiatives empowering women and fostering leadership among the next generation of entrepreneurs.

Beyond my professional endeavors, I find joy and inspiration in nature and travel. I prioritize self-care through practices like Pilates, yoga, and meditation, I cherish moments spent with my husband, children, grandchildren, and close friends, sharing experiences and home-cooked meals in the comfort of my kitchen—the heart of my home.

Today, my definition of success is rooted in achieving a harmonious work-life balance, where time and space are reserved for the people and passions that matter most to me.

My Services

  • My Coaching services are all about providing you with personalized guidance and support to help you reach your full potential. Whether you're striving for personal growth, a career change, enhancing your leadership skills, or overcoming specific challenges, my sessions empower you to achieve your goals, both personally and professionally.

  • In my mentoring services, you'll have the opportunity to learn directly from an experienced professional who has walked the path you're on. I will share my wisdom, insights, and knowledge to help you navigate your career or business challenges more effectively. My mentoring services are designed to accelerate your development and guide you toward success.

  • My entrepreneurial workshops are tailored to aspiring entrepreneurs looking to start a business. These workshops offer interactive and immersive learning experiences focused on helping you launch and grow your business successfully. You'll gain essential skills, insights, and practical knowledge to set a strong foundation for your entrepreneurial journey.

“We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us. The old skin must be shed before the new one can come.”

- Joseph Campbell

Client Testimonials

  • "Stella was a gift that I met at the right time at the right place in my life. She helped me expand past my limiting beliefs and helped me live a life of true alignment (something that I never thought was possible!) When I met her, I was looking to launch my own business after working for 8+ years for a luxury fashion company. With her guidance, innate knowledge, wisdom, warmth, and strength she helped me step out of my comfort zone, and supported me in laying down a strong foundation for my business, whilst giving me the tools and support to build a more balanced life and lifestyle. It’s been 2 years and I can say with a huge smile, that my business is thriving, as is my personal life, personal time, and my marriage. It’s rare to work with a coach who can meet you on so many levels, both professional, personal, family, and spiritual. I look forward to our weekly meetings and anyone would be lucky to have her support and intuitive guidance through their personal journey.”

    Founder/CEO Luxury Fashion Company

  • "I have worked with Stella over a few months when I was having issues with difficult conversations at work and at the same time having problems with work/ life balance. While I was responsible for an organization’s European operations trust was lost with a colleague and as such every conversation was complicated. Stella helped me in seeing an alternative approach, go beyond the current issues, and convince me to try a different approach. It worked and the issue disappeared, trust reinstated. As to the work-life balance, I was leaning towards the trap of more work time, and less family and personal time. An honest reflection helped by Stella’s focused questions gently forcing a real understanding of the dynamics helped. It took me time, but the solution was clear and doable. I can only say a huge thank you to Stella who truly has a unique approach that worked with me."

    Chair of a European Operation of a Global Organization

  • "Stella hears what you are not saying and sees what you have not noticed. She has given me the tools and nudges I needed to be present in each moment and find my own success."

    Founder & Co-Founder New Products, Service Innovation and Start-up Ecosystems

Contact Me

Schedule a free 15-minute intro call to see if we are a good fit to work together. I look forward to meeting you!

“I cannot teach anybody anything, I can only make them think.”

Socrates (470-399BC)